5 Things the Music Industry Can Teach You About Branding!

We have all been through it... This plagues us all! You can't seem to understand why at 10 a.m. in the morning you hear Beyonce's "Single Ladies" playing in your head! How did you ever come to LOVE this song? Well it is NOT a coincidence rather a successful thumbs up for music industries marketing team!

Throughout the years record labels have used the same methods to DRAW YOU IN! So let's say YOU are not in the music business... and are wondering what the heck does this post have to do with me? Well it is quite simple ladies! I plan to show you 5 key things record labels do to draw you into their BRAND and how YOU can use these same methods to build YOUR brand!

1)Consistency
The music industry thrives on CONSISTENCY. What does this word mean?
Anything that is capable of being reproduced... POINT BLANK!
Your brand should have a consistent message, a consistent image, color, theme, program or whatever you specialize in IT SHOULD BE CONSISTENT or people become confused and shy away!

2)Repetition
What does this word mean? Simply the repeated use of the same word or word pattern as a rhetorical device. It sounds similar to consistency but it can be quite different. You want your brand to be consistent but you always want to show repetition in what you are doing with your brand. Think of Beyonce's "Single Ladies" once more... How many times do you recall hearing this song on the radio? From Hot 97to Z100 to whatever other station you frequent. This was NO ACCIDENT, people tend to become addicted to something when they are constantly reminded that it exists..SO MAKE YOUR BRAND EXIST IN THIS WORLD!

3)Networks
What do I mean? The power of networking is essential in any relationship both personally and professionally. Music industry leaders stay well connected and so should you! When the late Aaliyah needed a new movie script Joel Silver remembered her from Romeo Must Die and instantly called her in for a reading! Her team had maintained a relationship with movie directors etc..
Do the same... value relationships, get connected and most importantly answer your EMAILS!

4) Remember Your Target Market
Whatever you brand is, it must have a specific market! This is important to know... who are you selling/marketing to? Would you see Celine Dion at a Heavy Metal concert singing "My Heart Will Go On?" NO... ABSOLUTELY NOT! And I don't think her label would set that up anyhow!
Market specifically! And be consistent!

5) Keep Appeal Alive
What do I mean? Be able to attract interest or draw favorable attention to your brand! That is what THEY do! Mariah Carey very appealing! D'Angelo WAY appealing! You see where I am going with this? As you watch the growth of your fav artist you can see how much more visually appealing they become! It is not a coincidence!

So get with it ALREADY!

Any specific questions please contact me at zanademann@yahoo.com or hit me up on Twitter!
www.twitter.com/zanade

Love Ya!

This article was penned by Zanade L. Mann
All Rights Reserved!!!